Last Revised: 10 January 2019
Nielsen Consumer Neuroscience (“Nielsen,” “we,” or “us”) is committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Statement explains how we use, share, and protect the data we gather about you in connection with our recruitment efforts and your participation in any of our consumer neuroscience studies (hereinafter referred to as “Study” or “Studies”). This Privacy Statement also describes your choices and legal rights in relation to such data.
Please note that this Privacy Statement applies only to data collected and processed by us in connection with your potential and actual participation in one or more of our Studies as well as your interaction with any websites where this Privacy Statement is posted or linked (collectively, the “Website”). This Privacy Statement does not apply to your participation in any other studies, surveys, or panels or your interaction with or use of any other websites, applications, or online services administered or provided by entities within the Nielsen group of companies. Other Nielsen studies, surveys, panels, websites, applications, and online services are governed by their own privacy statements, and we encourage you to review those privacy statements before disclosing any personal data.
To learn more about Nielsen’s group of companies, one or more of which will process your personal data in connection with your participation in the Study, please click here.
If you have any questions about this Privacy Statement or your data, please refer to the “Contacting Us” section below for our contact information.
We will collect or otherwise obtain data relating to you in a variety of ways. Such data may include personal data (i.e., data that alone or in combination with other data identifies you as an individual, such as your name, email address, phone number, and other data that can be reasonably linked to you as an individual). Additional details about the data that we may collect about you in connection with your potential or actual participation in one of our Studies and the sources of such data can be found below.
a. Data collected from you
In connection with our recruitment efforts, we will collect data about you through your voluntary completion of our online screener questionnaire. The data requested may include your name, telephone number, email address, place of residence, date of birth, demographic data (e.g., your age range, gender, ethnicity, education level, occupation/employment status), data about your household (e.g., your household’s annual income range), and other data that will help us assess your eligibility for participation in our Studies (e.g., your sense of vision/hearing, whether you have been diagnosed with or treated for certain ailments or disorders, whether you use certain drugs, etc.).
If you are selected and agree to participate in a Study, we will request your completion of an online pre-study questionnaire in order to verify some of the data you previously provided (e.g., your name, telephone number, email address, date of birth, and gender) and collect additional, relevant data about your views, preferences, and/or purchasing habits.
When you visit one of the Neuro Labs for a Study, we will perform an electroencephalogram (EEG) and may request your completion of an additional questionnaire or survey about the marketing materials presented to you. Additionally, as part of certain Studies, we will collect eye-tracking data, video recordings of your facial expressions, and/or other data. We will provide you with full details about the data that will be collected prior to the commencement of any of our Studies.
Finally, in order to compensate you for your participation in a Study, we will request certain financial information from you, including your bank name, bank account number, and sort code as well as a photo of your bank card or a letter from your bank in order to verify your bank account information.
b. Data collected in connection with your use of the Website
We use your data for the purpose(s) for which it was collected or provided to us (as stated above in the “Collection of Your Data” section or at the point of collection) or as otherwise obvious from the context of collection. For example, the data that we request during the recruitment phase is used to determine your eligibility for participation in one or more of our Studies.
Once you have been selected for participation in a Study, your data is used to help us create research insights for our clients that help them understand, among other things, how consumers may react to their products and how to communicate effectively with consumers.
When we prepare reports and share insights with our clients, we use tools and methods that are designed to ensure that there is no reasonable possibility of identifying any of the participants in our Studies. For example, if you complete a survey or questionnaire while at one of our Neuro Labs, we will combine your responses with the responses of other participants in order to produce reports with aggregated data from which you cannot be identified.
In addition to using your data for our research purposes as described above, we may use your data to:
Applicable law in your country of residence may require us to set out in this Privacy Statement the legal basis upon which we rely in order to process your personal data.
If you are based in the European Union (“EU”)/European Economic Area (“EEA”), we will process your personal data for the purposes outlined in this Privacy Statement based on one or more of the legal bases listed below.
To the extent that we process any sensitive personal data relating to you, we will do so because either:
If you have questions or concerns about the legal basis upon which we process your personal data, please refer to the “Contacting Us” section below for our contact information.
In connection with one or more of the purposes outlined above, we may disclose your data to:
All of the disclosures described above may result in the transfer of your personal data to countries or regions with data protection laws that differ from those in your country of residence and do not provide an “adequate level” of data protection. By completing our screener and pre-study questionnaires, participating in a Study, and/or interacting with the Website, you are acknowledging that your personal data may be transferred to countries outside of your country of residence. In cases where your personal data is transferred outside of your country of residence, we will ensure that there are adequate safeguards in place to protect your personal data.
Additional information for EU/EEA residents
If you are based in the EU/EEA and your personal data will be transferred to a country that has not been recognized by the European Commission as providing an adequate level of data protection, the safeguards put in place might include a data transfer agreement with the data recipient based on standard contractual clauses approved by the European Commission for transfers of personal data to countries not providing an adequate level of data protection. Alternatively, in certain circumstances, your personal data may be transferred on the basis of a specific derogation or exemption recognized under applicable data protection law. For further details relating to the transfers described above and the adequate safeguards used with respect to such transfers, please contact us at firstname.lastname@example.org.
You have choices about how we handle the personal data that we collect or otherwise obtain about you, and we are committed to providing you with reasonable access to your personal data and the ability to review and limit the use of such data in accordance with applicable law.
Depending on your country of residence, under applicable law, you may have the right to:
If you are interested in exercising one or more of the rights described above, please contact us. Because we want to avoid taking action regarding your personal data at the direction of someone other than you, please note that we may request information verifying your identity before we can give effect to these rights.
Additional information for EU/EEA residents
If you have any questions or concerns about our collection or use of your personal data, you can contact our EU Data Protection Officer at email@example.com.
If you are unsatisfied with the way in which we have handled your personal data or any privacy query or request that you have raised to us, you have a right to complain to the Data Protection Authority (“DPA”) in your country of residence or the country in which the issue that is the subject of your complaint occurred. To find the contact details of the appropriate DPA, please visit: https://edpb.europa.eu/about-edpb/board/members_en.
We understand the importance of protecting minors’ privacy, and it is our policy to never knowingly collect or maintain personal data about anyone under the age of 18. We only allow individuals at least 18 years of age to participate in our Studies. Additionally, the Website is not designed for or intentionally targeted at minors under the age of 18. If we become aware that we have collected personal data relating to a minor, we will take reasonable steps to delete it.
We have in place reasonable organisational, technical, and administrative measures that are designed to protect your data from loss, misuse, and unauthorized access, disclosure, destruction, and other forms of unlawful processing while it is under our control. However, please be aware that the storage and transfer of data cannot always be one-hundred percent secure.
We will retain your data in a form that permits identification only for as long as necessary for the fulfillment of the purposes described in this Privacy Statement, unless a longer retention period is required under applicable law or is necessary in order to resolve disputes, protect our legal rights, or otherwise to comply with legal or professional obligations.
Changes in our business or data processing practices, technology, and/or legal requirements may require us to update or make changes to this Privacy Statement from time to time. When we make changes to this Privacy Statement, we will amend the “Last Revised” date at the top of this page. The most current version of this Privacy Statement will always be available on the Website to ensure that you remain informed about how we are using and protecting your data.
If you have questions about our Studies or your eligibility for/participation in our Studies, please contact the Nielsen Consumer Neuroscience Lab in your country of residence.
If you have questions about this Privacy Statement or our data handling practices, please email us at: firstname.lastname@example.org or write us at the appropriate address below.
If you reside in the EU/EEA, please write us at:
Oxford Business Park South
John Smith Drive
Oxford OX4 2WB
Attn: Legal Dept.
If you reside outside of the EU/EEA, please write us at:
85 Broad Street
New York, NY 10004
Attn: Legal Dept.